We live in youth obsessed society and the vast array of cosmetics available to us are evidence of our determination to pursue and project a youthful external image to the grave. Pervasive and persuasive advertising cosmetics industry campaigns have created a highly lucrative and growing market for anti-aging and presumed beauty creating products. There’s also cross-over marketing that targets beauty product consumers by purporting such products can do much for their health. But is that true?
Consumers consider beauty products as a necessity
According to About.com’s 2010 beauty study consumers see beauty products as a necessity to maintaining their appearance despite tight budgets. The study which was conducted online in August examined: what influences purchasing decisions; why consumers use beauty products;what kind of beauty advertisements are most appealing; what brands can do to attract new customers; and also looked at what emotions beauty products evoke in consumers.
- Eighty percent of participants revealed they plan to spend the same or more this year on skin, hair, male grooming, teeth whitening and cosmetic products.
- Some of the key reasons consumers rely so heavily on beauty products were identified as hair and skin health (69 percent), solving particularly skin or hair concerns (67 percent), and maintaining a certain look or style (59 percent).
Beauty product ads affect consumer self esteem and provoke purchasing
Ads for beauty-enhancing products seem to make consumers feel that their current attractiveness levels are different from what they would ideally be. This was revealed in a new study in the Journal of Consumer Research which found that ads featuring beauty products actually lower female consumers’ self-esteem.
The Cosmetics Industry in Canada
The beauty and cosmetic industry, also known as the ‘beauty economy’, has become the fourth consumption zone hit after real estate, cars and tourism in Canada, as Canadians seek a higher standard of living. — Analyzing the Cosmetics Industry in Canada PDF File.
According to Canada’s Food and Drugs Act, a cosmetic “includes any substance or mixture of substances manufactured, sold or represented for use in cleansing, improving or altering the complexion, skin, hair, or teeth, and includes deodorants and perfumes.”
These products include beauty preparations such as make-up and skin cream as well as grooming aids such as shampoo and deodorant. However, it does not include personal care products that are regulated as drug or natural health care products.
Earlier this year, the David Suzuki Foundation invited Canadians to participate in an online survey about toxic ingredients in common personal care products like soaps, shampoos and cosmetics. Among them are many substances that have not been assessed for safety in personal care products. Also in the ranks of undisclosed ingredients are chemicals with troubling hazardous properties or with a propensity to accumulate in human tissues. The report summarizes key findings from the survey and presents recommendations for cleaning up these products and for product labeling.
Do the beauty products you use every day contain chemicals that are hazardous to your health? The David Suzuki Foundation says that they might.
A new report released by the foundation suggests there are a so-called “dirty dozen” chemicals found in 80 per cent of common cosmetic products. They say the 12 chemicals are linked to health and environmental problems, including reproductive disorders, asthma and allergies, and even the “big C” — cancer. — What’s Inside? That Counts A Survey of Toxic Ingredients in our Cosmetics PDF file
The Dirty Dozen
- BHA or BHT
- Coal tar dyes
- DEA-related ingredients
- Dibutyl phthalate
- Fragrance or Parfum
- Sodium laureth sulfate
A rose may be a rose. But that rose-like fragrance in your perfume may be something else entirely, concocted from any number of the fragrance industry’s 3,100 stock chemical ingredients, the blend of which is almost always kept hidden from the consumer.
Environmental Defence analyzed the chemical composition of top-selling colognes and perfumes. The study identified an average of 14 chemicals per product not listed on the label, including multiple chemicals that can trigger allergic reactions or interfere with hormone function. –Not So Sexy:The Health Risks of Secret Chemicals in Fragrance PDF File
Toxins In Cosmetics / Educational Video
The presence of chemical ingredients in make-up and personal care products is regulated by the Food and Drug Administration. Unfortunately, under current law, the raw ingredients used in such products aren’t subject to any kind of safety review or approval process before they’re used, and manufacturers aren’t legally obligated to submit safety data on their product formulas. Only after injuries and problems are reported by the public will investigations begin, and even then its a long way from there to any governmental action that might ban or restrict the compound at fault.
Look up information about your personal care products and the ingredients they contain on Environmental WorkingGroup’s Skin Deep database.
Do you think that the USA and Canada ought to address these health and environmental concerns by prohibiting the inclusion of “The Dirty Dozen” chemicals in cosmetic and beauty products?