Eco-Conscious Couture: Smart designers with designs on saving the planet

Given the esthetics and economics of the high-end fashion industry, it seems unlikely that the big-name designers are going to take the plunge into environmentally conscious clothing any time soon. It’s hard to imagine Karl Lagerfeld, say, touting the virtues of sustainable bamboo jersey and organic cotton….or to picture Miuccia Prada banning animal skins from bags and shoes. But a handful of younger designers–hip, sassy, smart, and deeply concerned about the future of the planet–are making the move toward producing duds that are both chic and sustainable. This is not your classic crunchy granola, sackcloth-and-ashes kind of fashion: the inventive garb produced by these designers is eagerly embraced by rock stars and movie icons, as well as ordinary mortals who want to feel good about how their apparel is made and where it comes from. => Read the full article.

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