Worse still is the effect of obesity on physical health and care costs that we all must bear to deal with the health issues of those who have cheerfully poisoned themselves for years on end to fill the emptiness within them.

But most annoying to me are those who trumpet their acceptance of their excessive body fat. This really amounts to giving themselves permission to become progressively less healthy and their rhetoric is designed to co-opt the rest of us into agreeing that it’s okay for them to do so. Well being obese isn’t okay, regardless of your cultural and/or genetic background.

I have grown tired of hearing fatties direct our attention towards the opposite extreme ie. anorexic models and argue that the parameters of BMI are all wrong. They don’t fool me. Once all the blah, blah, blah about cultural, peer group pressure and genetics is said and done the fact remains that the vast majority of people on this planet, who are not starving are fat ie. not fit. They are unhealthy and in the vernacular – that’s not cool so I refuse to be co-opted into silence on the issue.