Unique Diet, Lifestyle, Race and Advertising Interviews

eInterview.org is a Social Psychology Network partner site headquartered at Wesleyan University. The purpose is to conduct web-based interviews capable of changing questions, response options, and item wordings depending on the previous answers given. Unlike simple web surveys, eInterview.org can generate billions of unique interviews on a particular topic.

Development of eInterview.org began in 1999 with funding from the National Science Foundation, and the site was publicly released in March of 2007. And using an interactive technology that took eight years to develop that relies on more than 20,000 lines of computer programming code, eInterview.org “listens” to you and responds much like a human interviewer would.

To demonstrate this new technology, eInterview.org features two sample interviews that each permit more than one billion different variations in the questions and paths used:

The Diet and Lifestyle Choices Interview
The Race and Advertising Interview

Each interview takes approximately 15-30 minutes and is most interesting toward the end, when the system has learned enough to personalize its questions based on your earlier answers.

Both the Diet and Lifestyle Choices Interview The Race and Advertising Interview are uniquely interactive interviews that goes well beyond standard web surveys. In the first one you’ll be asked about your diet, lifestyle choices, values, ethics, and other topics. In the second one You will be asked about race relations, advertising, and society. At the end, you will be given an opportunity to learn more about the topics covered.

The interviews are part of an academic study being conducted by Professor Scott Plous of Wesleyan University. All responses will be held in strict confidence, and no personal information will ever be sold or distributed for commercial purposes.

As a thank you, anyone completing the interview for the first time will have the chance to be entered into a $300 cash drawing. This drawing will take place after the study is over, and the winner will be contacted by email.

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